The scope of conversation that surrounds the automotive industry is unlike anything else on the web. But that doesn’t necessarily mean that fascinating information can’t be gleaned from big data analysis, especially when it comes to social ROI metrics including that of earned media value. General Sentiment’s February 2015 ranking of the auto industry by the amount of impact media created by the biggest players in the industry plays that out.
And in our new spotlight section, we take a look at one of the world’s biggest automakers, Toyota, and the scope of sentiment words used to describe not only the company, but each one of its models, cars, initiatives and advertisements, plus any news items that might have included cars made by Toyota.
That’s part of the fascinating thing about delving into the auto industry on the web, the way people talk about cars inspires passionate speech, giving this data all the more meaning in the long term. Download the full report below!
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